Category Archives: Real Estate

Searching For Las Vegas Real Estate

The friendly state of Nevada, it could be a place you call home or one of your favorite vacation spots. Either way, it’s a great place to be looking for an investment property. Prices are dropping a little, and interest rates are still at a 40-year low!

There is a lot of ways to make money with Las Vegas real estate. If you are a first investment buyer, then seek out a qualified real estate agent. Las Vegas is Nevada’s world famous city. Today it remains one of the top real estate investment locations in the United States with the ever-increasing tourist traffic and convention traffic flooding into the area. There is consistent growth with the population, buildings, and jobs. Which makes for a great place to invest.

With so much to offer and a steady influx of new residents due to the cost of real estate in Las Vegas it is predicted that even with a cooling off of the current market the demand will remain steady for some time. Remember real estate goes in cycles, and Nevada is the perfect city to see this take place like no where else in the nation.

While many rushed into the market to make fast money the cost of real estate eventually topped out, and the slow down of buyers stabilized the market. Most real estate professionals believe that there is still a significant room for growth in the Las Vegas real estate market.

Over the past couple of years the Real Estate Market has taken center stage breaking national sales records with record appreciation rates. Find a good Las Vegas real estate agent, they will probably know more about real estate in Las Vegas than you do. Other services your agent might provide that can benefit you when buying Las Vegas real estate include providing connections with an affordable mortgage lender, experience in foreclosures, repossessions and estate homes, and experience in corporate relocation.

By making intelligent decisions about your Las Vegas real estate, you can assure yourself of economic advancement. A Las Vegas real estate attorney will play the role of a watchdog that can guide a client through the details and paperwork necessary for any house sale in Las Vegas. Whatever your financial goals are, buying Las Vegas real estate will probably be profitable to you.

When looking to invest in residential real estate, notice the neighborhood that the real estate is in. With some basic knowledge of Las Vegas real estate suburbs, you should be able to make a more informed decision.

Choose a Las Vegas real estate agent that will carefully research each new home to fit perfectly, with what you want. Since Las Vegas is such a dynamic city, it is hard to find real estate that cannot be put to profit-making use. The real estate market in Las Vegas has been appreciating at an incredible rate, and will continue to do so in the near future.

Las Vegas real estate suburbs are also good investments. Las Vegas real estate can be affordable if you look just outside of town, away from the strip, unless you are searching for land to build your very own casino? Then you would already have enough experience and would have no need to be reading this article?

There are projects that are breathtaking in design and integrate the best of Las Vegas, with Strip, Valley and mountain views, and true to the style and luxury of Las Vegas.
Also, living or operating in Las Vegas will exempt you from paying a state tax. This transformation has resulted in Las Vegas becoming a mature city. Nevada real estate agencies offer a selection of properties available for purchase and this is helpful to the real estate investors.

If Las Vegas is your dream, then get out there and buy yourself a little piece of Nevada you can call your home. This really is, the time to start buying real estate in Nevada.

Real Estate A System For Success

When dealing with real estate leads and converting leads to clients, there are three important questions to ask yourself:

1. How are you getting real estate leads?

2. How are you following up with your real estate leads?

3. Are you using a system for effective follow up?

How to Get Real Estate Leads

For questions 2 and 3 to even be an issue, you first have to figure out a way to GET real estate leads. You can’t follow up with something you don’t have! There are several traditional ways for real estate agents to collect real estate leads in their pipeline. One way is the direct marketing approach – basically you send out a whole lot of newsletters, fliers, and postcards with your contact information to homes in the neighborhood you’re farming for real estate leads. If you start getting calls and emails, you’ve started building your own pipeline.

A second way of getting real estate leads is to network and ask past clients for referrals. As a real estate agent, you should always be talking to be people in the outside world, letting them know what you do, handing off business cards. Whether you’re at a sports event, a dinner party or you’re child’s school play, there are plenty of opportunities to build real estate leads. Never be afraid to call on old clients for referrals either – if you did your job right,t hey should be more than happy to send friends and family your way.

A third way to get real estate leads is through internet marketing. In this case, I mean building your own website with contact pages as well as subscribing to some kind of online lead generation service. By doing both, you can both harness your own real estate leads and also get plenty of leads from an outside source.

My advice? Go with all three. A good mix of direct mailings, networking, and internet marketing should have your pipeline a mile long with real estate leads. Keep in mind though that you will have to spend a little money to get all those leads!

Following up with Real Estate Leads

Without follow up, your real estate leads will be leads forever, never clients. Following up simply means to increase the effectiveness or success of something with further action. Following up with real estate leads can involve phone calls, emails, direct mailings, dropping by the property, etc. Basically, use any means necessary (within reason) to make contact with your real estate leads to determine what you can do for them. It may take 2 weeks of follow up to convert a lead, it may take 2 months, it may even take 3 years, but as long as you are consistent and persistent with follow up tactics, you can convert your real estate leads into clients.

One thing to keep in mind with follow up is that you should always have a reason to be contacting your real estate leads. Don’t give them to much information in one mailing, or else you use up your reason for contacting them at a later date. Instead, send them pieces of useful information regularly over extended periods of time. It doesn’t even necessarily have to be directly relating to home buying or selling – you can send them information about their community they may not know, the schools, job opportunities in an area you know they were thinking about moving to, the standings for the little league championship their son was in, etc. The information you’re sending your real estate leads should be a individualized for each lead.

Are you going to convert all your real estate leads? No. Do you need to convert them all? No. Should you still TRY to convert them all? Always! Most people will need a real estate agent at some stage in their life, so you might as well be the agent right there to help them out, answer any questions and keep them informed with useful information.

Employing a System for Follow Up

A system is simply any formulated, regular or special method or plan of a procedure for obtaining an objective. In the case of real estate, your objective is to convert real estate leads to clients through follow up. Your system of follow up is simply an organized, efficient and general procedure to get in contact with your leads.

Without some sort of system of following up with your real estate leads, it’s very easy to waste precious time because of disorganization. Having a system is the most effective way to streamline your follow up so you still have time to actually list and sell your clients’ homes! After all, with hundreds of real estate leads to constantly follow up with, when are you supposed to have time for listing presentations, settlement, advertising homes for sale, etc?

By having your own organized plan of follow up, you can dedicate certain hours in your day to your follow up of real estate leads. There are services out there that “sell” follow up systems to real estate agents, but they’re really not necessary for everybody. If you’re already disciplined and organized, there’s no reason you can’t formulate your own system of follow up, like designing several email templates, dedicating a certain amount of time each day to phone calls and creating an easy to access, track and monitor database of your real estate leads which includes all the important contact information needed to get in touch with them.

Real Estate Agents Prosper With a Virtual

In the field of real estate, many agents find themselves so busy showing properties that they are unable to devote attention to the small details of their businesses.

While showing properties is the primary way of selling a property, all real estate agents know the need for high quality “behind the scenes” organization. Without this aspect of a real estate agent’s business, profits will not reach their full potential.

Successful Real Estate

With a virtual real estate assistant, many of these smaller items are taken care of with efficient precision. Real estate agents can relax knowing that their businesses are running smoothly while they are away from their desks showing property.

In fact, with the help of a virtual real estate assistant, real estate agents will be able to show even more properties and generate more income.

A virtual real estate agent will promote one of the most important aspects of business: customer service. Many real estate agents intend to send thank you cards to customers, open house attendees, holiday cards and follow-up emails to potential clients. However, their busy schedules do not allow for such add-ons that make for a prosperous business.

Other customer and employee service needs that can be handled by a virtual real estate assistant are purchasing and sending closing gifts, creating and mailing Just Listed and Just Sold postcards, creating CD tours for listings and planning events for an office or team yearly meeting.

Virtual real estate assistants can also help with the organizational side of the real estate business. There are many tasks such as scheduling appointments and showings, general bookkeeping, transaction coordinating and creating an automated feedback system for showing agents that are crucial to a real estate agent.

More organizational tasks that can be handled by a virtual real estate agent are updating and making changes to web sites, creating monthly Market Absorption Reports for listing appointments and creating monthly CMAs on current listings.

If someone such as a qualified virtual real estate assistant is on staff, the real estate agent is free to build his or her business in other ways. Also, many real estate agents are not comfortable with the organizational side of their businesses and feel more relaxed knowing these important tasks are being attended to.

All of the above-mentioned tasks are indeed crucial to the success of a real estate agent. Therefore, a real estate agent must know that his or her virtual real estate assistant is qualified to handle these important duties.

When looking for a virtual real estate assistant, it is important to discover the number of years a potential assistant has worked for top producing real estate agents. Also, if a virtual real estate assistant is going to handle event planning, he or she needs to have expertise and experience in that area as well.

Virtual real estate assistants should also have multimedia experience and training, including a working knowledge of Microsoft Office software. Other computer skills should include Adobe Photo Shop, Paint Shop Pro and web site updating.

Of course, checking references is imperative when hiring a virtual real estate assistant. Knowing a real estate agent that a potential assistant has served is always a bonus. Knowing the person giving the reference can give a real estate agent peace of mind when hiring a virtual real estate assistant.

A virtual real estate assistant who is efficient and self-motivated is a priceless tool for a real estate agent. Knowing that customer service and organization are in top order allows a real estate agent to focus on selling properties rather than worrying about the condition of business while away from the office.

Real Estate Leads Make the Realty

Real estate leads are everything to a real estate professional. Without leads, you don’t get clients, without clients, you don’t get paid. When it comes down to it, a real estate agent’s base job is to gather and work his or her real estate leads. These real estate leads go into what professionals call a pipeline or sphere of influence. Your pipeline should NEVER be empty, because if it is, it means you have no way of getting a steady income. An agent spends their time converting these real estate leads into buyers and sellers in order to make their paycheck. For every client that buys or sells a home, you get a commission. If you’ve got no clients, you’ve got no income. It’s a very basic fact.

So the questions remains, where do you get real estate leads from? Well, to be honest, a successful agent is ALWAYS gathering leads. You gather real estate leads from referrals of past clients, from sending out newsletters, postcards, emails, etc. You hold open houses for your listings, you talk to anyone and everyone you can wherever you are: at a party, at dinner, shopping. The average person moves every 5-7 years, so the odds are pretty good that someone you meet today will be selling their home within five years. Seems an awful long time to wait for a listing, but not if you’ve got plenty of prospects to work in the meantime and you continue to follow up with said lead until they ARE moving and need a real estate agent. The bottom line is, a successful agent will getting real estate leads for themselves everywhere they go.

Then of course there are the various services out there that SELL real estate leads, most of them generated online. Companies such as GetMyHomesValue, HouseValues, and even RE/MAX will sell prospective real estate leads to agents for a fee. These companies are a great source of prospects, but are often called into question for the “quality” of their leads. Often agents will sign up for a company that generates real estate leads and then be infuriated that they did not get a listing the first month. What should really be called into question is what exactly constitutes a real estate lead?

Many agents will say “someone who is looking to buy or sell within the next six months to a year.” That seems like a very narrow definition of the term, and to be honest, agents who use that definition are probably not getting tons of commission checks a month. Successful agents understand that a real estate lead is just about anyone who may be able to use their service anytime in the next 5 years. It’s easy to get the listing of someone who just has to sell their home within the next 3 months – they’re desperate and will usually use the first agent they come across- the true test of skill comes when trying to convert a client to your service when they may not be looking to go anywhere for another year or two. If you can convert a client that way, you are likely to have success with your real estate leads and real estate in general for years to come.

The sad fact is that 20% of the real estate professionals out there are doing 80% of the business and the other 80% of agents out there are failing miserably and getting out of the business within a few years. They are not willing to build up a pipeline of real estate leads, no matter how far along the selling/buying process they may be, and they’re not willing to do what it takes to convert these leads to clients.

Real estate is a sales and service industry. If you’re not willing to help your real estate leads even before they become clients, they’re not likely to become clients at all. Why should they? There’s always another real estate professional who is more than willing to go the extra mile to get their business.

What to Look for In a Real Estate Book

Are you interested in learning more about how you can make money with the real estate market? If you are, you are advised to look into buying a real estate book, particularly one that has a focus on real estate investing. In fact, it may even be worth your while to invest in a number of real estate investing book, as they can provide you great insight in the world of real estate investing.

When it comes time to buy a real estate book, you are advised not to just pick any ole book off of the shelf. The popularity of making money with real estate has increased over the past few years. That is what has led to an increase in the number of resource guides, including real estate books, available for purchase. Of course, any helpful real estate book is better than no real estate book at all, but you may want to take the time to thoroughly examine each real estate book that you are interested in purchasing before actually making your purchase. This will help to ensure that you choose a real estate book that can actually offer you assistance or answer any questions that you may have.

One of the most commonly asked questions, concerning real estate investing, is exactly how can money be made. You will want to make sure that you purchase a real estate book that answers that question. If this is your first time trying to make money with the real estate market, you may be unsure exactly how the process works. That is why it is important that you find a real estate book that outlines everything for you in print. Although you may want to automatically jump in with the advanced information, you are advised against doing so. For the best chance of success, especially if you are beginner, you are advised to start with a simple real estate book and then work your way up to more advanced investing books.

It is also advised that you try and find real estate books that give you tips on how to be a successful real estate investor. These tips may be a list of dos and don’ts. It is not uncommon for many just breaking into the real estate investing industry to make a few costly mistakes, mistakes that are quite common. Familiarizing yourself with some of the dos and don’ts of real estate investing is the perfect way to up your chances of seeing success, even right away. Research is what can prevent your from making common, yet costly mistakes.

If you are planning on buying your real estate book from one of your local book stores, you are advised to flip through each book and examine the contents, to ensure that the information inside is what you were looking for. If you are interested in buying your real estate book from an online retailer, you will want to try and find any online reviews, if possible. Examining a real estate book, whether it is done so in person or online, will only take a few minutes of your time, put choosing the perfect book that can actually be used as a guide for years to come, is something that is immeasurable.

Common Real Estate Programs

Are you interested in learning more about the real estate market? If you are, you may want to think about taking a real estate program or class. Real estate programs are available in classroom-like settings, as well as online. What is nice about real estate programs is that they are designed for a wide variety of different individuals; individuals with different goals. A few of the most common real estate programs available are touched on below.

Real Estate Leads

One of the most common types of program available are for those who are interested in becoming real estate agents. If you are looking for a career change, you may be interested in becoming a real estate agent. Real estate agents help homeowners sell their homes and they also help prospective home buyers find and buy the homes of their dreams. Most real estate programs, which have a focus on becoming a real estate agent, also test and certify their students. If you are looking to become a real estate agent, a real estate program, particularly one that has a focus on making a living as a real estate agent, may be perfect for you.

Another common type of real estate program available are those that are designed for home buyers. Buying a home can sometimes be a long, complicated, and frustrating task. Many first time home buyers are unsure as to what they should be looking for in a new home. If you are one of those individuals, you may want to think about taking a real estate program that aims to educate students on what to look for in a new home.

There are also real estate programs that are designed for those who are looking to sell their own homes. Many home sellers turn to real estate agents for assistance, but not all do. If you would like to sell your own home, that is fine, but you need to know what you are doing. A real estate program that aims to educate homeowners on how to sell their own homes often offer tips on marketing, as well as information on how to deal with prospective buyers.

Another type of real estate program available is for those who are interested in making a living a real estate investor. Real estate investors are those who buy real estate properties and then either rent them out or resell them to make a profit. Although real estate investing is a great way to make money, it can be a tricky business. That is why real estate programs, with a focus on real estate investing, have increased in popularity. Real estate programs, with a focus on investing, often teach students how to make money as real estate investors by outlining some techniques that work, as well as ones that don’t work.

As outlined above, there are a number of different real estate programs that you can take; programs that can fit your needs. In short, whether you are looking for a real estate program that will teach you how to properly buy a home, properly sell a home, make a living as a real estate agent, or make a living as a real estate investor, there should be a real estate program out there that is perfect for you.

Real Estate Investing for Beginners

Real estate investing can become very profitable for those who know what they’re doing. For those who don’t really know what they’re doing, real estate investing can start to feel like a bad idea. Learn more about real estate investing for beginners, and learn how to turn your initial investment into a whole lot more.

Real estate investing for beginners is not so different from real estate investing for the old pros. After all, you’re all trying to do that same thing: get a good return on the property you bought. Learning how to get that return is the trick to success at real estate. For beginners, it’s best to learn all you can before you start investing. Real estate isn’t hard to figure out, and the more you know the more money you stand to gain from your real estate investment.

For beginners, real estate investing should begin with study. Study the market, study the properties that are available in your area, study the public reaction. This means, spend a little time just watching properties in your area. Look at what’s selling, what’s not selling, and where these properties are location. Success at real estate investing often depends on where and what properties you buy. A beautiful home in a terrible neighborhood won’t sell as well as it would in a great neighborhood, and your investment is what will suffer. You want to know which areas are popular, and which areas have properties that don’t sell as well. Real estate investing for beginners means taking the time to learn, before you jump right into spending.

Keep in mind that, for beginners who are just getting involved in real estate, it’s always good to have some help. Speak to contractors, speak to real estate agents, speak to other real estate investors. Learn all you can from others, and in this way you can learn the tricks to succeed. Real estate investing for beginners is just like any other real estate investing, only with a little less experience.

It’s always important, when working in real estate, to give buyers what they want. In homes, it’s the kitchen and bathrooms that make the most impact on potential buyers. Real estate professionals will say it’s the kitchen and bathrooms that make or break the sale of the house. Giving people a pleasant property is essential, because they won’t want to buy anything they might consider sub-par. If you wouldn’t want to buy the property, chances are good that no one else will want to buy, either. And if no one buys, then you’ve made a bad investment – and will probably end up losing that entire investment, to boot. A property that won’t sell is, essentially, worthless to real estate investors.

Real Estate So You Wanna Be an Agent, Do You?

People will always need places to live. As such the real estate market has been around in some form or another for a long time, and is likely to be around for much longer. Because most people will buy or sell at least one home in their lifetime, potential real estate leads are EVERYWHERE, just waiting to be snatched up by an agent.

That’s a good thing to know if you’re interested in becoming a real estate agent. If you think real estate is a money tree and converting real estate leads in clients is a piece of cake, don’t even BOTHER getting your license. The first thing to realize when thinking about a job in real estate is that it takes a LOT of hard work to be successful at converting real estate leads to clients. Of course that is counter balanced by the fact that there is almost unlimited earning potential in the field if you’ve got real estate leads and you know how to work them.

The first step to becoming a real estate agent is doing your homework. Research the field, talk to other agents, get an idea of what you’ll be getting yourself into, because the classes you take to get licensed are simply to get LICENSED. They rarely tell you how to actually BE an agent.

Once you’ve made the decision to go for it, start NOW. It can take 2-3 months to finish classes and get your license, but don’t wait until you’re licensed to start building your real estate leads database. Sit down and think about every person you know by face or name, get as much contact information as possible on them, and enter them into a database. There. You’ve just collected a bunch of real estate leads already!

As you’re working your way to getting your license, there are a few other things you can do to prepare, so that you can start earning money with your real estate leads as soon as possible after getting licensed. If you’re going to be following up with all those real estate leads you compiled, you’ll need a cell phone and a car. Look into cell phone plans with unlimited minutes, because you’ll use them. Look for a reliable 4 door car that does great on gas mileage, because you’ll definitely be needing that as well. Don’t worry about getting a Beamer your first year – there will be plenty of time for extravagant spending once you’re a success. For now, you just want to be able to contact and visit your real estate leads for as little money as possible.

It is also important to think about what kind of real estate company to go with even before you’re licensed. It’s best to find a comfortable mix of a company that will cover some of your expenses for a portion of your commissions, but doesn’t limit you on your marketing abilities. Some companies will provide you with tons of support and your own real estate leads. Others won’t. It’s up to you to find a good mix that helps you out but doesn’t constrict you too much. When you go into real estate, you’re starting your own business. Always think of it that way.

Remember that list of real estate leads you compiled of everyone you know? While taking your real estate classes, it’s time to let those real estate leads know what you’re up to. Start giving them a head’s up that soon you’ll be a licensed real estate agent and though you can’t sell real estate at this MOMENT, you will be able to do by whatever date you get your license. It’s never to early to start building that sphere of influence and filling it with real estate leads.

One of the best things you can do, if it is a possibility, is talk to a successful real estate agent. The only way to truly learn to be a great agent is to learn from the best! Build a rapport with a real estate agent and than offer to do their dirty work. That’s right – even if just for a day or two, ask them if you can help follow up with their real estate leads, just to get an idea of what the business is all about. Not many people would turn down free labor, and it gives you an idea of exactly what you SHOULD be doing to be successful with your real estate leads once you’re licensed.

Real Estate is the Best Industry

If you are looking for an industry that you can get involved in that will only take a short bit of education, and that will help you make a great deal of money, then the very best industry for you to consider is the real estate industry. While this is no get rich quick scheme, for those who are self motivated and ready to work hard, this industry has amazing money making potential. Whether you choose to become involved in residential real estate or you decide that commercial real estate is more your style, both are amazing opportunities for involvement.

First of all it is important that you understand the difference between commercial real estate and residential real estate. Commercial real estate is real estate that allows for the possibility to make income for the owner or to generate outside revenue, whether the potential is immediate or in the future. On the other hand, residential real estate includes up to four family properties and is either owner occupied, an investment property, or a second home to someone. While both types of real estate can be quite lucrative, one can usually make more money in the commercial real estate industry.

Excellent ROI
One reason that the real estate industry is one of the best is because to Rate of Return (ROI) that is possible within the industry. When you start working in the real estate industry, it is very easy to start making money due to the rate of return that is possible. Both residential and commercial real estate can provide you with an excellent rate of return, and there are very few investments that can come close to providing you with this kind of return on your investment.

Using the Money of Others
Another reason that real estate is such an excellent industry is that many times it will not cost you much to get started. While many people are afraid to get started in real estate because they think they need a great deal of money, you can actually get started by using the money of others. You can actually use other people’s money to start investing in real estate. There are very few other ventures that will allow you to invest and reap returns with the money of other people.

An Everlasting Commodity
Real estate is a commodity that is never going to go away. As long as the earth exists there is going to be property that will be bought and sold. This is one thing that makes this such a great industry to be involved in. You never have to worry about there being a lack of real estate. While some commodities may run out, you will never have to worry about that happening in the realm of real estate, which makes it a very safe industry to start investing and working in.

A Job for Everyone
While the real estate industry is competitive, like all industries, there really is room for everyone within this industry. While some companies may start laying off workers because there are too many workers for the amount of work available, this will never happen in real estate. Real estate never stops because it is a cyclical industry that is never ending, which means that there is a place for everyone who wants to get involved. There is no need to worry about losing your job here, since you can guarantee that real estate will continue to be bought and sold.

Part-time or Full-time
While many jobs may require that you get involved in them full-time, the real estate industry allows you to be involved either part-time or full-time. This will no doubt depend on the amount of time you have and the needs you have as well. When you are first getting started, you may want to start out part-time to get the feel of the industry and on your feet, and later you may want to go full-time. Other people enjoy just keeping real estate as their part-time job and they use it almost as a hobby or second income. You can make this industry your full-time or part-time job, and either way you are sure to earn money.

Anyone Can Do It!
Although many people seem to have the idea that working in the real estate industry take a brain like a genius and a great deal of education, this is not true. The education required is actually minimal, and it is simple enough that anyone can get involved in this industry. There will be not complex math or financial skills involved, so there is not need to worry that it is too complicated for you. If you have the motivation and you want to make money, this is an industry that will allow you to do so.

You Don’t Have to Do it All Yourself
There are many different processes that occur when you are working in real estate, and there are actually many different professionals involved, which may make you think that it is a complicated process. Actually, you can build a team of professionals to save yourself from having to do all of the work. Once you have a great team in place, you will be able to streamline the process until everything is a completely automated process that will run smoothly. With a great real estate team in place, you will be able to do more deals with less effort, which will help you to earn more money.

If you have been considering the real estate industry, there is no need for you to hold back any longer. This is an industry that you can be successful in if you are motivated. No need for years of education, or even a great deal of money to get you started. With minimal education and money, you can get started in the real estate industry and be on your way to making money. Why not get started today and join the best industry that there is!

Real Estate Leads

Real estate leads are as good as gold to a real estate professional – literally. The real estate leads you follow up with today are your clients tomorrow and your paycheck a month from now. Much of your time as a real estate professional is spent generating real estate leads and converting those leads to clients. The advent of the Internet and its emergence into main stream culture brought a new tool to real estate agents in the late 90s: online lead generation services.

Nowadays, the majority of people looking to buy or sell a home or do anything real estate wise are going to the internet first. Years ago, people would get ready to buy or sell, and then walk into a local Realty office and get themselves a real estate agents. Now, they can start researching real estate anywhere from 3 months to 5 years before they actually make a move! That means real estate professionals need to come up with new ways to catch these real estate leads early, so they have time to work them and turn them into clients. There are two major ways to do that now: purchasing a lead generation service and paying for real estate leads and creating your own website with contact pages to generate your own real estate leads.

Which way is better? Truthfully, if you’re not doing both, you’re not being as successful as you could be. Any real estate professional who wants to be a top producer NEEDS their own personal website with homeowner information, contact forms, a blog, etc. That way real estate leads can FIND you on the web.

On the other end, the majority of top producers out there not only have their own website, but they also subscribe to one or more lead generation service, such as HouseValues or GetMyHomesValue. Companies such as these sell real estate leads to agents either at a monthly subscription price, or having the agent pay per lead. These services set up websites offering homeowners free home value information in exchange for their contact information. Basically, a homeowner goes and fills out a simple form about themselves, their contact information and their home and submits it to the company’s website. The company in turn, gives this “lead” to whatever real estate professional they have subscribed in that lead’s area and it is up to the real estate agent themselves to work up the value and follow-up with these real estate leads.

Each lead generation company does things a bit differently: for instance, GetMyHomesValue offers exclusive leads – where the lead is given to one and only one agent in the area, whereas other companies out there will sell the same real estate leads to several different agents. HouseValues has extensive e-mail drip campaigns and scripts to make follow-up a bit easier for agents, while GetMyHomesValue has their staff attempt to contact the leads several times for the agent and then leaves the rest of the follow-up to the individual agent.

The criticism most of these lead generation companies receive has to do with what actually constitutes real estate leads. Because these “leads” are filling out information online, they can often give fake information to avoid being contacted. This then makes it harder for the agents to follow up with the leads.

The successful agent, however, does not give up with confronted with real estate leads that give a property address and e-mail address, but a bad name and number. A great agent will exhaust all options of follow up before scrapping ANY lead, such as using public directories like the White Pages online, tax records of the property, reverse look-ups, etc. They will e-mail the lead on a weekly basis and even stop by the property listed in order to determine who actually submitted the lead.

What happens when the owners of the property claim they did not request their home value information, nor are they looking to sell? The no-so-hot agent will be angry at the waste of their time and blame the lead generation company for selling bogus real estate leads. The HOT agent will introduce themselves anyway, offer their services in any way they can and hand out a business card, then lead the home content in the knowledge that although they may not have gotten to the bottom of the lead, they did just add another prospect to their pipeline of real estate leads.